tag:blogger.com,1999:blog-826986957606858027.post7444055344411234967..comments2023-06-19T10:45:56.724-04:00Comments on Player Versus Developer: 10% of WoW Subscribers Are Annual Pass CustomersGreen Armadillohttp://www.blogger.com/profile/15564045048380177626noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-826986957606858027.post-54608133993858838072012-02-12T22:21:56.249-05:002012-02-12T22:21:56.249-05:00Tesh: Huge I'd think, and they could price it ...Tesh: Huge I'd think, and they could price it quite high.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-826986957606858027.post-14583584966167972232012-02-10T15:42:00.439-05:002012-02-10T15:42:00.439-05:00It also makes me wonder what sort of sales they wo...It also makes me wonder what sort of sales they would see out of a "lifetime" sub option.Teshhttp://tishtoshtesh.wordpress.comnoreply@blogger.comtag:blogger.com,1999:blog-826986957606858027.post-51603675278635479082012-02-10T14:26:34.967-05:002012-02-10T14:26:34.967-05:00For myself, I got the Annual Pass specifically bec...For myself, I got the Annual Pass specifically because I wanted to get into the MoP beta. I do not anticipate I will be playing WoW in a year from now, but I will be playing until MoP releases for sure. if MoP releases in September, I will have been on the annual pass for 10 months, will have had my beta invite and will have used that time to decide whether or not I want to play yet another expansion.<br /><br />I'll also have gotten D3 for free.<br /><br />So paying ~$30 for two months of WoW that I'm not actually using isn't so bad, considering what else I'll have gotten. But it would take huge changes in MoP for me to change my mind at the moment about continuing to pay at all, much less for another annual pass.Kurnhttp://kurn.apotheosis-now.com/noreply@blogger.comtag:blogger.com,1999:blog-826986957606858027.post-57086969526147878802012-02-10T08:20:55.941-05:002012-02-10T08:20:55.941-05:00Annual passes (if sufficiently discounted) are a f...Annual passes (if sufficiently discounted) are a fantastic deal if A. you're sure the game (and company) will survive a year and B. you're fairly certain you'll play it "enough" over the next year.<br /><br />Of course, defining "enough" is the hard part ;^)Vatecnoreply@blogger.comtag:blogger.com,1999:blog-826986957606858027.post-81528156961189709082012-02-10T03:37:07.668-05:002012-02-10T03:37:07.668-05:00Regarding D3 boxes, in the earnings call, Blizzard...Regarding D3 boxes, in the earnings call, Blizzard has already discounted their revenue stream by 10% to account for that. Specifically:<br /><br /><b>Douglas Creutz - Cowen and Company, LLC, Research Division</b><br /><br />Another question on Warcraft. It looks like your subscription revenues, your revenues for the game, not just subscriptions, were down about 10% sequentially. And given that the subs were relatively flat, I was wondering if you can give some color around why, I guess, the ARPU was down so much.<br /><br /><b>Thomas Tippl</b><br /><br />Yes. One of the factors that impact that is our Annual Pass promotion where we effectively, for the combination of products, gave a certain discount through the free delivery of Diablo and amount. So we're applying that discount on a pro rata basis across all of those products. So we've been recognizing on both Annual Pass subscribers lower market subscription run rates...Azurielhttp://inanage.comnoreply@blogger.comtag:blogger.com,1999:blog-826986957606858027.post-5458821976603230172012-02-10T01:41:33.045-05:002012-02-10T01:41:33.045-05:00I am surprised at how high the proportion of annua...I am surprised at how high the proportion of annual pass holders is. Mostly it makes me wonder how many more they would have sold if they'd reduced the price.Anonymousnoreply@blogger.com