Looking Back on Marvel Heroes

I spent $20 and maybe a dozen hours on the launch of Marvel Heroes.  I returned in November and have spent $270 since (including pre-purchase of post upcoming content slightly into next year), playing Marvel Heroes as my primary title for most of the time since December.  The good and bad of the game as it stands today:

Atmosphere, Gameplay
This game is a licensed property - I can't speak to whether you'll like it if you don't like the source material.  If you do like the material, it's in good hands - including a week-long review process at Marvel for stuff being added to the game.  Characters look like they should, almost always sound as they should (some voice acting is better than others, par for the course), and usually play as they should. 

In one example, they could have half-assed a magic user like Dr. Strange by re-coloring existing projectiles, and they instead spent time and effort on elaborate animations - portals with demons, swarms of magical homing daggers, a giant floating eye - to make him look more like the Sorcerer Supreme.  (One catch - heroes are priced largely based on level of development effort, so characters like Dr. Strange, and Ghost Rider who had a ton of work for his flaming motorcycle, end up costing more.)  The team has also taken the time to go re-review the launch-era heroes - one at a time - to bring them up to current standards at zero additional cost to players who already own that character. 

The gameplay is relatively standard action-RPG combat, with lots of dodging out of damage zones and occasional screen-filling explosions of particle effects.  The Marvel feel is here again, including a storyline that romps through a relatively timeless version of Marvel's major villains.  Personally, I enjoy repeating the story on all of the different characters to see how they handle the same content (which I now know very well) differently.  The action setting also includes shorter levels with more frequent opportunities to sign off and resume your progress later compared to Diablo III.  I feel that I can make progress in a 10-minute session or sit down on a rare occasion and power a character through the entire story in a few hours.

The Business
The game's business model has also seen an overhaul.  At launch, the cash store was all over the place, playable heroes were the priciest items, and just about anything could drop in game with no real way to farm what you wanted.  Today, heroes are cheaper across the board, and a new currency based entirely on time /played can be used to unlock any hero in the game.  The flip side, which the developers have been much more reticent to confirm, has been that everything else, from respec potions to costumes, have been drastically slashed on the loot tables. 

The new model makes sense - personally, my playtime drops off when I start running out of characters I want to play, and that costs the developers the chance to sell me other stuff.   I can also see how someone who focused on a single character and didn't care as much about cosmetic stuff is now looking at increased costs because things no longer drop at any reasonable rate.

This is also, as you might gather from my top line numbers, a potentially pricey game.  If you wanted to purchase just the playable heroes and team-ups released from December through May when there isn't a sale on, you're looking at over $90 without paying for any storage or costumes, i.e. $15/month.  Longer term promotions don't really save you much money but you can expect significantly more stuff - including storage and an alternate costume for each new hero as they are released.  I'm actually in a bit of a dead spot in the business model where I get squeezed harder than most.  Very infrequent players get a lot of playtime without paying at all, and players who get in 40+ hours a week walk away with enough splinters to unlock every character in-game for free.  I play just enough to want new characters faster than I can earn them. 

Also, the marketing team has always focused heavily on aggressive promotions, and recent months have seen a major rise in small but desired bonuses (exclusive costumes and team-ups, permanent experience boosts, etc) for very large purchases of $100 or more.  Thus far the extras have been optional, but the quality and frequency of these promotions is increasing.  A game's business model can't be a democracy, but that doesn't make it fun when it's pointed out that there's a lot of stuff they just won't sell to players who spend $300 per year, in order to make a market for players who spend over $1000 per year. 

Production
The game's developers will readily admit that the initial launch had problems - customer service had to manually flagging accounts for access during launch, the game's first client patcher was routinely redownloading 10GB of data until tech support began telling people to go download the game from Steam instead, and there were huge issues with basic functionality like tracking quests across multiple characters and landing only halfway to the cap after a first trek through story mode. 

The good news is that the game has come a long way and seen a lot added.  Patches with various amounts of stuff arrive monthly, and events of one sort or another run on most weekends.  At least one new playable hero, ready or not, will arrive every month.  And there's the other side of the coin - the team is reasonably good at following up on new releases, but the production cycle is very aggressive, with under a week of public testing for most releases, and new paid characters seldom miss their mark.  Anything that isn't a new paid character is likely to take at least twice as long as the developers say it will to release. 

It's hard to say how harsh to be on this topic.  Blizzard fails to follow through on both its preliminary designs and its time-tables; with frequent releases in Marvel Heroes that aren't held to fill an expansion box, it's more noticeable when features were promised for their actual target date and end up slipping by weeks or months.  Sometimes, small but significant issues even get held up because the team decided to tackle something larger - for example, Life Leech cores were deemed to be overpowered so the developers disabled them from dropping in game and said they would be nerfed in a subsequent review.  The review took something like four months, during which the best costume cores in the game no longer dropped in the game. 

The studio is in the midst of re-branding the title "Marvel Heroes 2015" to match the naming convention of annual sports franchises and attempt to earn re-reviews from game reviewing outlets.  Given the hiccups that they experience on almost every patch, they might want to be careful what they wish for - Simcity still owns a 64 Metacritic score and a 2.1 user rating due largely to server issues (and the company's poor handling thereof) from the launch weekend over a year ago. 

Overall
Overall, I'm playing the game and spending money on the game.  The mechanic of collecting new heroes (some with cash, some earned in-game) and benchmarking them against familiar content is fun for me.  Familiarity with the IP means that I start each new character with some impression of who they are and what they do, and the drop-in style of gameplay works with my lifestyle.  I feel okay about what I've spent thus far, but I do have some concerns. 

Looking into 2015, the team will be releasing increasingly lower-profile characters, and I could see character designs beginning to blur together as roster sizes increase.  I have concerns about how the number of vertical progression systems they are adding to the game will scale over time.  At some point I won't find what they're offering to be worth what they're asking, and because of how I play the game that will likely mean giving up on the game entirely rather than cutting back (i.e. playing with a very limited flow of new characters will no longer be fun). 

As I said up top, this is the first time in several years that I've spent six straight months almost entirely in a single game.  So far, that counts for something. 

Balancing Power And Fun

I had a difference of opinion with a member of my supergroup concerning the Invisible Woman.  He argued that she plays like a weaker version of Cyclops with more support skills, and is further disappointing because she spends less time in stealth than other stealthy characters.  These points may be true, in particular at high level content, but I'm having a lot of fun playing her anyway.

Part of the comparison to Cyclops is that Invisible Woman has a basic attack power that ricochets.  This means you can spam the attack infinitely and it will bounce automatically between a large hostile and inanimate targets.  The damage isn't super high - similar powers that cost spirit to use, such as Captain America's shield toss or Nightcrawler's self-teleporting-projectile Blink Strike, do more damage, but the convenience can't be beat.  Invisible Woman also has some of my other favorite abilities that are commonly found on other characters, including a ground targeted damage over time effect (mob AI is not any better than MMO players at getting out of the fire) and a swarm of auto-targeting force spheres.  Collectively, she can clear out a room of trash very quickly. 

Which gets us back to the other point about stealth/invisibility or lack thereof.  The bad news is that my colleague is technically accurate that Invisible Woman starts combat from stealth (she is automatically and permanently invisible any time she is out of combat) but once she is fighting she typically does ranged combat like other non-stealthy characters.  She can escape into stealth by kiting for a few seconds, but other characters can get out at the click of a spammable button that's also part of their DPS rotation.  But ironically the good news is that you never need to fight any trash if you don't feel like doing so.  Mobs will emote because the AI doesn't know to turn that off just because because the mob can't see you, but you can easily, effortlessly and painlessly skip everything you don't feel like fighting.  This is also true for characters who can teleport, and to a lesser extent to any hero willing to repeatedly dodge-roll for their life across the entire map, but this is a ton more work.

Maybe the appeal for me is that she's the ideal character if you're too lazy to work at avoiding and/or targeting the enemy? 

Getting back to the bigger picture, every game now has way more character variety than you can feasibly balance.  Whether it's dozens of specializations for a smaller number of classes as in WoW or maybe only one or two builds for a really large number of playable characters in Marvel Heroes, it's inevitable that some will be better than others.  It's probably okay for some of the less optimal choices to be fun despite this, though I guess that can be a problem in a game where a significant amount of progress is tracked separately for each character (i.e. you can't really use Invisible Woman to farm gear for Wolverine), or if you felt really strongly about a particular character due to the IP.  Then again, sometimes having the game be relatively easy on the baseline leaves room for a less optimal character build to still get by with enough synergies and bonuses. (Another example is Emma Frost's diamond combat build, which is widely panned and sounded bad on paper, but I liked it better than her popular mental DPS build)

At the end of the day, it is not in the developer's interest for any of the characters to be bad, as they're making money selling all of them.  Novelty characters are possible, but probably limited (and I don't know that anyone would have picked Sue Storm for this).  Maybe this particular character is under-tuned (in fairness, her DPS does seem slightly low), but should the fun factor count for something? 

1000 Total Levels In Marvel Heroes

I hit a milestone in Marvel Heroes over the long weekend, gaining my 1000th combined level. 

The levels are split between 26 different heroes, some of whom are relatively low level, in particular characters who are awaiting their post-launch reworks.  Overall it's 10 characters at level 60, 5 more inactive characters parked at level 50 or 52, and then a small handful of characters I actually consider active.  There are a total of 2040 levels in game amongst the 34 released heroes, with a new 60-level hero added every month, so I'm not even half way to the total cap (especially since the higher levels go slower than the low levels do). 

One odd bit of irony here is that I almost prefer to play when there is NOT an weekly event experience boost in effect.  I have so many different ways to increase my exp gain that I don't have trouble getting my levels and I do sometimes have trouble not outleveling content.  My "baseline" is over 150%, as I'm running at 123% synergy bonus plus 10% for Cyclops and 25% for an experience boon (which will run out in just over five days of /played time outside of hubs due to boon parties).  On top of that, I have the following consumables:

• 16 of the common 50% exp boosts (32 hours total, I would "store" these by consuming all of them - which I've done with the 50% rare item find boosts - except that sometimes I want it to expire).  The overwhelming majority of these come from quest rewards - three per character. 
• Triple iridium 50% boosts (6 of these for a total of 12 hours, and these are comparatively more valuable because they stack with the regular boosts.  Mine came from the most recent fortune cards)
• 100% rush bars (available in exp only - reasonably common and I have 9 of these - or triple iridium, where I have a whopping 14 due to the recent cards and promo codes, i.e. 23 hours of 100% bonus)

All told, I can get above 350% bonus exp with a couple of mouse clicks and stay at that level for at least twelve hours /played before stuff starts falling off, and all of that is multiplicative with any server bonuses.   Thus the reduced enthusiasm for server exp events.  Then again, it does seem like the events are so frequent and so impactful that it's almost anticlimactic to play when there is NOT an event available. 

So that's where I am going into the game's touted 1st birthday.  I'd say expectations - speculation runs anywhere from free G's for the cash shop to a surprise hero - are unrealistically high, but they have done a pretty impressive job with past events.  Guess we'll know in a bit over a week. 

Auction Errors and Cash Currency

If you've used player auction houses in an MMO, chances are you have experienced significant pricing errors from both sides of the equation - as the player who screwed up and listed an item for a fraction of its value, and as the person fortunate enough to grab a major windfall as a result.  As interactions between cash shops and tradeable currency/items increase, the stakes feel somewhat higher.  

I snagged an item I've been camping on Neverwinter's auction house that typically sells for around $30 worth of Astral Diamonds for a mere $1 worth of AD.  This was almost certainly a pricing error on the part of the seller - opening the lock boxes that the item drops from requires a key that costs $1.50 worth of AD so it's pretty unlikely that anyone would sell any of the good prizes for less than the cost of a single key.    

I haven't equipped the thing yet.  I've done nothing wrong here, and I probably wouldn't think twice about it if it were just in-game gold - as I said, everyone makes these mistakes, you live and you learn.  The thing that bugs me is that this currency is so close to effectively real money.  It's possible that $20 worth of diamonds really matters to the person who made the error, because they don't have much money to spend on games.  Back in the subscription days, everyone could be assumed to have the $15/month price of admission on hand, and capitalizing on someone's mistake for gold was not going to take away something that they paid money for. 


Should the mechanics of auction houses be different when there's sort-of money at stake?  Or is it best to let people learn from their hard knocks? 

Neverwinter: When are Stats Cosmetic?

My Neverwinter character has advanced steadily through level 31, halfway to the game's level cap.  If you're looking for a decent single player experience with little (though probably not zero) money down, the game seems to fit the bill.  If you play MMO's because you are seeking to fill every gear slot on your character with a reasonable quality item, you're in for an expensive and frustrating haul.  The question I can't quite answer yet is to what extent your stats matter.

The Gameplay

According to the game's map, I've seen fewer than half of the zones, though some of these areas may be dungeons and/or level 60 endgame areas.  The game plays roughly like other recent MMO's, with click-to-attack, a requirement to play in mouse-look mode (which is clunky when it comes to actually using anything on the UI), and lots of dodge-rolling in response to red danger zones on the ground. 

One innovation on this point is that you are not actually required to get OUT of the red area - as long as you perform a dodge roll, the game will treat you as having dodged that attack, so you can get back to killing and don't need to worry about failing to travel far enough for whatever reason.  (I guess this is technically consistent with Dungeons and Dragons rules, where making a saving throw against something does not necessarily physically move the character out of the way?)  I don't generally play rogue type characters, but with all the rolling around that you have to do regardless and less penalty than normal for being caught in melee range, an agile character just feels right in this particular game.

Mechanics aside, it's a reasonably high production value game with about the requisite quests, some voice acting and cut-scenes, and basic MMO features.  I haven't had trouble soloing on the rogue with a healing NPC companion - more on this in a minute - and thus far I haven't hit major roadblocks.  Things could go downhill but overall it seems like the game is not out to stop me from getting to the level cap.

Filling the gearslots
I happened to have some Astral Diamonds I didn't have to pay for courtesy of some promotional codes, but if I had not I probably would not have spent money on the game to this point.  I don't know where the cutoff is, but I expect that trying to get all the way to level cap without paying would be less pleasant.  Even at this early level, pretty much everything can be upgraded to somehow boost your stats. The cost (generally in real money) of gear, item quality, etc, could be a major issue for someone approaching the game with an MMO min-max mindset.  A few examples:

• Almost all equipment has slots for enhancements.  Refining enhancements (done by feeding them other unwanted enhancements and then using a consumable item that is not readily available without diamonds) is costly, and it's not clear that it's worthwhile; I'm finding rank 3-4 enhancements in loot now, so spending diamonds to upgrade my rank 1's would not have been a good plan.
• Players can equip one artifact for stats and a special effect (like trinkets in other games), and two additional artifacts at max level for stats only.  Costly upgrades are required to increase these in quality from green to blue and blue to purple.  (There is also a purely cosmetic and even more costly upgrade to level 100 that does not appear to grant any additional stats, only change the tooltip to legendary orange status.)  
• Each character can have one active NPC companion and 2-4 additional companions (the slots unlock with levels 30 and 60) for passive stat bonuses.  In addition to costs to obtain the companions, these guys also have quality tiers that affect both the companion's rank cap and their passive bonuses. 

My top priority with my Diamonds was to obtain a healer NPC.  Neverwinter characters don't have significant passive healing or food to heal up between combat, so either your character or your active companion just about has to be some kind of Cleric if you intend to solo.   You receive a white quality Cleric for free at level 16, but this character is capped at rank 15 out of 30 due to its low quality; by most accounts, soloing at high levels will be unpleasant. 

I don't know if you absolutely need to go all the way to Purple quality and rank 30 (though each companion has a third special ability that requires this rank), but paradoxically the cost of upgrading that companion was actually significantly higher (300K for white to green, 500K for green to blue, and 750K for blue to purple) than just buying a purple healer from a past promotion (about 600K) and not having to worry about the problem.  This solution costs around $12 depending on the current exchange rate, and I'd consider it a near must have. 

If I was paying out of pocket, I'm not sure what, if anything, I would buy.  Since I didn't pay for my diamonds, I did spend a chunk on an upgraded mount, which moves twice as fast and can take significant more hits, in exchange for looking like a steampunk scorpion-mech.  I spent my remaining diamonds on additional companions who offer passive bonuses I wanted to slot on my character for adventuring, while also providing a party of four companions to play the Sword Coast Adventures minigame on the web portal. 

There are fees for storage, though I haven't had issues here.  There are fees for respecing, but I either didn't screw up my build that badly or else haven't done anything hard enough for it to matter.  The real place where the cost will be problematic would be if the game gets to the point where it's hard to scrape together enough DPS with non-upgraded gear.  Of course, I don't care about PVP or even dungeons, so it's easier for me to shrug this side of the game off.  If you play MMO's to acquire gear, this system - bearing in mind that acquiring the currency naturally is not especially convenient to create demand for currency resales, could be a deal-breaker.

A side effect to grabbing the cheapest purple quality healer and mount I could find is having a giant scorpion mech for a mount and a Lamia with a sword-harp for a companion.  This tasteful stuff doesn't exactly fit the lore as far as I was aware, but at least it's not costing me anything out of pocket.

Currency Re-selling in Neverwinter

A double exp weekend finally got me to try out Neverwinter a year into its run - I played a few hours in beta, had no particular problem with the game, and just didn't get back to it until now.  I was a bit surprised to find that the business model appears to emphasize currency resale on a scale I would have associated more with an underwhelming Neal Stephenson book.  By making the game's primary currency extremely inconvenient to farm, Cryptic has somehow carved out a niche where it puts non-payers to work farming currency to sell to people in exchange for cash store currency (which they pay Cryptic for in real money).  

The Economies of Neverwinter
Neverwinter's primary currency is tied into the game's business model in a way that isn't possible for games that had to retrofit a payment model revamp post launch.  If you were to take WoW non-subscription today, you'd have years of player experience that gold is the currency for all player and many non-player transactions, and you'd have a massive inventory of gold already in the economy to deal with.  Instead, Neverwinter started with a clean slate.  Some context on the various economies:

• There is gold in the game, looted from mobs and used to pay NPC's for some things (primarily common consumables), but notably is NOT the currency for the auction house.  
• There is a cash store, with a currency called Zen (common name for all Perfect World games, though the actual funds cannot be transferred).  This contains all the usual stuff - bags, mounts, outfits, etc.  There are some places where the game mentions that you can buy stuff with Zen, but it's nowhere near as common as many other titles.   
• There are the obligatory tokens used to barter for gear.  These at least go into a currency tab as far as I can tell. 
• The game includes the ubiquitous obnoxious item gambling lock boxes, which you have to manually destroy out of your inventory because they are the only item in the game that is automatically picked up upon walk-over (like gold).  Like many other titles where these have a bad name, there is zero transparency about drop rates and a server wide spam message claiming that someone has won the top prizes, though I see many less of these than I do in other games. 
• The game does NOT include an optional subscription, charges for content, etc. 

All of which brings us to Astral Diamonds. 

Using and Trading Diamonds
Diamonds are the currency for the auction house, and the majority things that you would expect to pay for in an MMO, including consumable components of crafting, tier upgrades for gear/mounts/companions, along with some free-to-play additions like instantly refreshing cooldowns in most mini-game systems. 

The primary source of diamonds are a variety of daily quests or other objectives.  The currency is routinely looted in quantities of a few hundred or maybe a thousand, is routinely spent in the hundreds of thousands or even millions on the auction house, and can't really be farmed short of planning your entire life around logging in every hour to take advantage of every last event and cooldown that offers diamonds as a reward (which still has a hard cap of 24,000 diamonds per day).  The only quick way to obtain more diamonds is to pay other players. 

In addition to the auction house, where players can trade items (including many cash store items, as long as they aren't account-wide), there is a separate currency exchange used to swap between the Zen - which you can purchase from Perfect World at any time - and Astral Diamonds, which are farmed by players.  The exchange rate floats based on supply and demand.  The upshot is:

• Completely free players (and I suppose anyone willing and able to play the AH for profit) can eventually acquire enough Zen to buy any item they desire from the cash shop
• Because people who are actually paying are such a minority, the supply of diamonds for sale is constantly increasing and thus the amount of diamonds a player can expect to get if they are willing to buy and resell some Zen are perpetually increasing
• $20 worth of diamonds almost always gets you more stuff and more interesting stuff than the $20 worth of Zen; also, the NPC prices aren't subject to inflation

It's an odd setup, but apparently players are more willing to tolerate this approach than having Cryptic cut out the middle man and sell the diamonds outright.  There's a niche for the clever, a way to monetize players who are never paying a cent of their own money, and a way for the player who does not want to be bothered to solve the problem with their wallet.  Clearly it's working for Cryptic well enough for the game to stay up and running.  Whether this approach can fly in the long run with inflation is another matter. 

The Give and Take of Marvel Heroes Promotions

Marvel Heroes is throwing the biggest "10 month" celebration I'm aware of in an MMO, continuing an impressive trend of high value give-aways and live events.  They're also running yet another presale promotion in a way that leaves me less than thrilled with their marketing practices. 

The Freebies
If you are currently or have ever played Marvel Heroes, you want to go to the account profile tab on the game's website and enter the following promotional codes ASAP:

• RNDMHRO - Provides a token that either unlocks a random playable character (retail cost: $4.50/$9.00/$13.50) or upgrades the random character's ultimate power if you already own them.  These are also handed out this weekend with the purchase of a hero (standalone only, not bundled) in the game's cash store for the above prices.  Your odds get worse as you own more heroes, but it's a heck of a freebie.   
• RNDMCSTM - Provides a free random costume (retail cost: $4.50-$19.50) for a random character.  If it's a dupe you can apply a different set of stat affixes to it, or grind for an item used to re-roll three unwanted costumes for a random costume. These are also handed out this weekend with the purchase of any costume in the cash shop.  
• PEWPEWPEW, VENGEANCE, FASTBALL, NOTASKRULL, REDWHITEBLUE: Free one-hour Iridium Triple Rush bars.  Gives 100% rare find, special find, and exp for 1 hour (additionals can be stacked for severe diminishing returns, or you can wait for the first to expire which is generally better).
• InfiniteRetconWeek - Grants one free retcon device for respeccing your character.  It's described as infinite because Retcons are not consumed on use for the next week to allow people to respec after a large number of balance changes in this week's patch.
• SPRCNDY2, possible also SPRCNDY (last week's code, but it may still work if you haven't used it) - Grants an easter consumable that grants +70% to various things for 70 minutes, not sure how these stack with other consumables.

In addition to all of these things, logging in every day this week results in a flood of event items good for vendor exp, fortune cards, eternity splinters, and other consumables.  If you are reading this on Saturday, log in ASAP, as today's gift includes an easter basket with at least one free unique item and generally at least two cosmics for your current hero, a four hour pentaboost, a level 60 cosmic medallion, and the Cowbell runeword if you missed it last month. 

My odds of getting a new hero were slim due to how much of the roster I currently own, but I lucked out and got Punisher - not a priority obviously or I would have him by now, but a heck of a freebie.  Also got the grey Black Widow costume (costs $7.50), which is low on my list, but there are very few costumes I actually want so this was pretty much guaranteed to be fodder for the random re-roll anyway. 

With this much stuff to celebrate 10 months, what are they planning for one year? 

The new bundle
The team has also kicked off a new pre-order bundle for the new team-up hero feature.  I have mixed feelings.

• A marketing email announcing the pack was factually inaccurate.  The bundle claimed to be at least 50% off of retail price at its $40 price tag, but it also claimed that you are buying eight team-ups and getting a ninth team-up and an enhanced costume for free.  Both statements cannot be true at the same time - the highest price for eight team-ups is under $60, so you can't get to the $80 MSRP without including the "free" bonuses.  The websites have since picked one or the other.   
• I pre-ordered the year's worth of heroes in December knowing that Team-ups were coming and would be available for the in-game Eternity Splinter currency (which I would not be spending on the heroes I just paid for).  Then the feature arrived, and it turns out that they cost twice as many Splinters as comparably priced playable heroes would, which means that you're wasting a huge amount of splinters unless you're never going to pay cash for another playable hero.  So I bought the cash store currency, G's, at a sale a bit over a week ago.  They don't accept G's for pre-order bundles, so now I either buy the new bundle on top of the money I already gave them for the G's or else spend nearly $40 worth of G's for half of the team-ups in this bundle.  Fooled me fair and square, but do you really want a customer who has spent $250 in a year to feel like you tricked them?
• The hero pre-order bundle came with a bunch of extras, such as costumes and character-specific storage for all thirteen included characters, so it felt like a choice to pay more and get a lot more stuff.  Because Team-ups don't come with any extras, this feels like the choice is to pay the money now or pay the same amount later and get way less stuff. 
• (Aside: Team-ups are supposedly priced in three tiers, but there are no options available or announced in the "basic" cheap tier.  They've confirmed that the bundle heroes will be at least middle or top tier to ensure the value for your bundle purchase, so we're looking at maybe two of the cheaper characters out of the first 20 or so that will be released.  This makes it feel like the bottom tier exists primarily as a stepping stone to have two pricing tiers above it.)  

I will say two positive things about the promotion - they have chosen characters that I would be happy to add to my roster (if all but 1-2 were terrible, skipping the bundle would be an easy call), and part of the reason why prices are such a high portion of the price of playable characters (who are much more work to produce) is that they are taking the time to do good quality VFX and voice work for them.  If you actually like the character, you get a good version of that character in a situation where they could probably dump out the cheap versions for much less work and still sell them.

At the end of the day, blog and forum posts are fine for posting discussion like this, but you can only buy or not buy the stuff that's out there.  From a rational perspective, withholding my $40 now isn't going to change the business model, I'll end up paying almost as much later for less stuff, so there isn't much to do but suck it up and save the G's I paid for to purchase future releases that are not part of bundles.  It's just always a bit unfortunate to be in a position where you view a $40 purchase as something you should suck up, even if they are giving out a bunch of unrelated free stuff elsewhere.