Monday, October 6, 2014

Pay Not To Play, Revan Style

"The sad truth with SWTOR is that I'd pay Bioware a fair amount of money - possibly as much as I've spent on the game during sporadic subscriptions - if they just removed the gameplay and offered an interactive movie version of the story in which my character just wins all the fights after I've chosen my dialog.  I suppose double exp is the next best thing in that at least I don't have to do any side quests, but this also does NOT motivate me to get back into the game when the exp drops back down to the normal rate."
- Me, back in March
Bioware has launched SWTOR's latest expansion pre-sale campaign with an odd pre-order exclusive - pay to get out of playing anything but your class story. Customers who pre-purchase the digital expansion for $20 and ALSO subscribe to the technically subscription-optional title will gain more than 12 times the usual rate of experience from their class story missions.  The boosted missions grant enough experience to reach the maximum level of 55 without doing any side-missions, PVP, dungeons, or other content to supplement their experience gain. 

Bioware's decision to offer eight distinct class stories - each with writing, production, and acting costs to rival a reasonably sized game - added significantly to SWTOR's notoriously high budget.  The investment largely failed to pay off, as players burned through the one-eighth of the story content available to their characters inside of a month and canceled their then-mandatory subscriptions.  The concept of movie-quality stories for each additional character sounded nice in principle, but in practice I was never able to get excited about taking characters to the same worlds in the same order to do (or work around) the same planetary storylines - sometimes with classes that played similarly - just to eventually earn a minute or two of conversation towards the class story plot. 

And thus the compromise - you still cannot get out of playing at least some SWTOR to see the story, but you can get out of playing most of SWTOR.  Only trouble is, that may still be more SWTOR than I'm willing to play, much less pay for.  Such is the peril of marketing NOT playing your title. 

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