Hat tip to JoBildo for posting Mark Jacob's new incentive plan for Warhammer.
To sum up, Mythic intended their RVR lakes (which Blizzard copied, to relatively little success) be a high risk, high reward alternative to leveling in safer instanced scenarios or PVE content.
To accomplish this, they're adding in incentives; influence (like WoW's reputation), tome unlocks/titles, and some assortment of missions, daily quests, and other such carrots. They're also doing a bit to lighten the travel burden (always a favorite pet peeve of mine) by allowing a second bind point and providing a better UI for determining where the fighting is - a nice addition, especially since Warhammer is already relatively well behaved on the travel front, with instant "off-camera" zone to zone flights. It's a simple and effective plan to make the content both more rewarding and more accessible.
It was a bit short-sighted of Mythic to launch without all of this stuff and to just expect open RVR to happen on its own with so few incentives in the game. That said, Mythic is doing a very good job recognizing the problem, acknowledging it in public (!), and working towards changes that may make a big difference towards fixing it. In fact, bringing players out into the world to look for RVR to participate in may incidentally help out the health of Warhammer's much touted but seriously underused Public Quest (a key feature of the game I was looking forward to but rarely used once the game arrived, because there were no groups).
The only catch is that many players came, made up their minds about the game, and left already. Perhaps Mythic will need to think about readying a free re-trial program for sometime next spring when all these changes are implmented. Either way, it's good to see the game getting back on track (at a time when its community could really use the boost).