- Pay $30 for a Collector's Edition of the game or its expansions (fee includes some books and other stuff)
- Pay potentially hundreds of dollars for TCG cards, or engage in a difficult-to-secure transaction to buy one off another player who spent big bucks on TCG cards
- Pay something like $100 plus travel costs for a ticket to a convention with an exclusive pet
- Pay $40 for the online streaming feed of the most recent Blizzcon
- Pay something like $20-25 (forgot the exact price) for entry in the most recent arena tournament, followed by finding someone willing to log in with you to play the minimum number of games to qualify as a participant and receive the prize.
- Pay $10 to get the pet straight from the item shop, not bundled with anything.
That isn't to say that this store won't spread to what Tobold calls "classics" of item stores - gameplay affecting items like potions and mounts. Spinks says that every game will now charge both a subscription and not-so-microtransactions. The precedent of having the genre's largest player on board is significant - in my view, there continues to be some market pressure against charging more than WoW which is now officially off the table, not that it deterred all the games Zubon mentions from beating Blizzard to the punch.
I'm just saying that, as a cataclysmic event, this one is a bit more of a whimper than a bang.